Ecommerce SEO Services
Olive oil or oak tables, trainers or teapots, we help the right people find what you sell online (and want it once they have).
Olive oil or oak tables, trainers or teapots, we help the right people find what you sell online (and want it once they have).
An online shop has no passing trade. Nobody wanders in to get out of the rain, and every customer had to find you first, plenty of them on Google and some by asking Claude what to buy. Ecommerce SEO helps online shops appear when people search for what they sell. It starts with your product and category pages (all your candles, say, or everything in the sale), each with words that tell Google and AI tools exactly what's on the shelf.
A £120 rucksack takes a bit of research. People search for a few options, check if a laptop will fit, and ask ChatGPT which ones survive a wet week in the Lake District. Then they buy from whichever shop answered their questions best. Good ecommerce SEO is how yours becomes that shop.
The pages that group your products, like "men's knitwear" or "gifts under £30", can bring in more search traffic than any single product. On many online shops, they're a grid of photos with no words at all. We write introductions for those pages, and clear titles and descriptions for every product, using the words shoppers search with. Anything technical, like page speed or broken links, we sort out with your developer.
Linen or cotton sheets? The website with the clearest answer to a question like that often gets the order. A buying guide is an article on your website that answers it without a sales pitch. It then links to the products you sell. Guides like this show up on Google, and AI tools like ChatGPT quote them when shoppers ask the same question.
Search for a product on Google and you'll see photos and prices from different shops, right there in the results. Some of those spots are paid ads, but others are free, and your shop can appear in them once its products are listed with Google. We set that up for you, and write product details clear enough for Google and AI tools to recommend your products when someone asks what to buy.
An independent food and drink brand launched its new Shopify website in March 2026. We wrote every page of the site and its long-form guides, and managed the shop's content with their developer. Within six months, its visibility on Google for searches that didn't include its name had grown almost fourfold.
500+
Searches where the brand reached Google's first page without anyone typing its name.
Google Search Console, March to September 2026
2×
Visitors who first found the brand on Google were twice as likely to buy as those who came from social media ads.
Google Analytics, March to September 2026
27%
More spent per order by visitors from Google than by the average customer.
Google Analytics, March to September 2026
Tell us what you sell and who you'd like to sell more of it to. We'll take a look around your shop, then set up a call.
Say helloYes, SEO pays off for ecommerce because shoppers who find a shop on Google went looking for what it sells, and the shop doesn't pay for their visit. For one independent brand we write for, visitors who first found it on Google were twice as likely to buy as visitors from social media ads, and spent 27% more per order.
Shopify and WooCommerce can both rank well on Google. Shopify is easier to run and takes care of the technical basics for you. WooCommerce gives you more control over things like page addresses, which helps larger shops with complicated catalogues.
ChatGPT can help with parts of SEO, like drafting page titles, but it can't do the whole job. It has never held your products, which is why AI-written descriptions often sound like everyone else's. Google allows AI-written content, though its spam policies warn against publishing lots of pages that add little for the reader.
Yes, a small brand can compete with Amazon on Google for specific searches, like hand-thrown mugs or a single-origin Colombian coffee. Amazon's product pages are written by thousands of different sellers, and many say very little. A brand that describes its products properly can outrank them, and its products can appear in Google's free listings right alongside Amazon's.