On-page SEO
You can be exactly what someone's searching for and still never show up. Time to fix that.
You can be exactly what someone's searching for and still never show up. Time to fix that.
Most pages on the internet are, as far as Google's concerned, invisible. Ahrefs found more than 96% of them get no search traffic at all (opens in a new tab). Usually, it's nothing to do with the writing. It's that nothing on the page tells a search engine what it's for, or who it's for. On-page SEO is how you stay out of that 96%.
A search engine has millions of pages to file and only seconds to do it. It can't sit and read your website the way you or I would. Instead, it looks for a few signals to work out what each page is and who it's for. This includes the title, the headings, the words on the page, and the links between pages.
What are your customers typing into Google? And what are they expecting to find when they do? We start every project by answering those questions, through keyword research, competitor analysis, and search intent mapping.
A search engine doesn't read your page the way a person does. It looks at the page title, the headings, and how the content is organised to decide what the page is about and who should see it. We make sure the structure of every page makes sense to both search engines and the people visiting your site.
There's a lot happening on every page that your visitors won't see but search engines rely on. If you don't write your own meta descriptions, Google decides what to show under your link in search results. If your pages don't link to each other well, search engines struggle to understand your site. There's plenty more besides, and we make sure none of it gets overlooked.
Tell us about your brand and what you need. Whether it's a single page or a whole site, it starts the same way.
Say helloOn-page SEO is the work you do on a page itself to help it rank. This includes optimising the title, the headings, the words, and the way it's structured. It's what helps a search engine understand what a page is about and who to show it to.
On-page SEO covers the things a reader sees, including the words, titles, and headings on the page. Technical SEO is the behind-the-scenes side, like how fast a site loads and how easily search engines can crawl it. Both help you rank, and they overlap.
On-page SEO helps a search engine match your page to what someone's searching for. The clearer a page is about what it offers and who it's for, the more confident Google is about showing it near the top.
It depends on the size of the site and the state it's in. Some pages need a light touch, others a full rewrite. The cost of on-page SEO services vary, and I'd have to look at your site before giving you a figure.
Usually a few months. Search engines need time to re-crawl a page and trust the changes before rankings change. On-page work tends to keep paying off long after it's done, which is what makes it one of the better places to start.