SEO for Travel Websites
Somewhere, someone is planning their next trip with forty tabs open. Your website should be one of them.
Somewhere, someone is planning their next trip with forty tabs open. Your website should be one of them.
Planning a trip is half the fun, and travellers take their time over it. They'll search for things to do in Seville over breakfast and ask ChatGPT whether the flamenco show is any good by lunchtime. Travel SEO makes sure your website turns up for each of those searches, on Google and in AI answers, with your own booking button close by for when they make up their minds.
Honeymoons and first safaris aren't trips people like to wing. They're the ones handed over to a travel agent, and a third of UK holidaymakers (opens in a new tab) still book that way, according to ABTA. Finding that agent, though, is something they do from the sofa. SEO for travel agencies puts your expertise in front of those travellers, on pages that show you know a good safari lodge from a great one (and which has the better sundowners).
Travellers search in specifics, like a walking holiday in Sicily or a food tour in Porto, and Google looks for a page that matches. If the only mention of your Sicily trip is one line on a page about Italy, Google has very little to show them. Travel website SEO gives each destination and type of trip its own page, with words that tell Google, and the traveller, exactly what you offer.
Before anyone books a week in Sri Lanka, they want to know if a week is enough, and when the rains come. A well-written guide answers those questions wherever they're searching, then shows readers the trips you sell. After more than 500 published travel guides, a byline in The Telegraph and over 50 countries visited, travel writing is something we know best.
Have you ever asked ChatGPT to recommend a company like yours? Travellers do it every day, and it answers with a short list of names. The companies it recommends have websites that clearly explain what they offer, and good reviews and articles about them elsewhere online. Our AI search work starts with your website and then moves on to your reviews and press coverage, giving you a much better chance of being named.
If you plan honeymoons or lead hikes (or anything in between), we'd love to hear about your trips. Tell us a little about your business, and we'll arrange a call to talk through what you'd like more of.
Say helloStart by finding out what your travellers type into Google, and give each of those searches its own page. Someone looking for a cycling tour of Puglia should land on a page about exactly that, written in your words, with a clear title and links to your guides on the region.
Tourism SEO is search engine optimisation for businesses that sell experiences in a destination, like tour operators and visitor attractions. It helps them appear when visitors search for things to do nearby. Tours can also show up on Google Maps with a booking link through Google's Things to do, and Google takes no commission on those bookings.
Travel SEO covers every destination and trip a company sells, which can mean hundreds of pages and plenty of guides. Hotel SEO has one place to promote, and a lot of the work happens on its Google Business Profile and Google Maps. (Running a hotel? Our hotel SEO page has the details.)
Travel SEO takes a few months to start working, and longer for a new website or a crowded search like city tours in Rome. We publish seasonal guides months before their season, giving them time to climb the rankings before travellers start planning.